SELLING PROPOSAL
17 Collins Street, Annerley

Thank you for the opportunity of providing you with a market evaluation and selling proposal for your lovely home

On this page you will find details of recent comparable sales, our suggested pricing and selling strategy, suggesting marketing package and examples of unique marketing tools that we utilise to expose your home to the widest possible marketplace.


 RECENT COMPARABLE SALES

76 Effingham Street, Tarragindi 4 Bed, 2 Bath, 405m2 SOLD for $1,455,000 in September 2019

76 Effingham Street, Tarragindi
4 Bed, 2 Bath, 405m2 SOLD for $1,455,000 in September 2019

84 Effingham Street, Tarragindi  5 Bed, 3 Bath, 405m2 SOLD for $1,480,000 in October 2019

84 Effingham Street, Tarragindi
5 Bed, 3 Bath, 405m2 SOLD for $1,480,000 in October 2019

74 Effingham Street, Tarragindi 4 Bed, 2 Bath, 405m2 SOLD for $1,530,000 in November 2019

74 Effingham Street, Tarragindi
4 Bed, 2 Bath, 405m2 SOLD for $1,530,000 in November 2019


PRICING STRATEGY

Taking into account the above comparable sales, the current strength of the Holland Park market and the position and condition of your home it is my belief that the current value of the home would be in the following range:

$1,300,000 - $1,400,000+

I would recommend that you market it as ‘For Sale’ so as to not put a limit on the potential price you might achieve from someone who falls in love with the home.


COMMISSION STRUCTURE

We do things a little differently to most agents in that instead of charging a set commission fee, the commission structure is based on performance. This way you can be sure that we are working as hard as possible to get you the very best price for your home. For your home we would suggest the following incentive based commission levels:

Sale price over $1,400,000: 3% of purchase price
Sale price $1,300,000 - $1,399,999: 2.8% of purchase price
Sale price under $1,300,000: 2.3% of purchase price


MARKETING PROGRAMME

Internet
PREMIERE listing on realestate.com.au ($2149)
realestate.com.au e-brochure (FREE)
Listing on raywhite.com (FREE)
Listing on 10 other additional property based websites (FREE)
Domain.com.au ($336.50)

Social Media
Boosted post for your home on instagram (FREE)
Boosted post for your home on facebook (FREE)
Google boost ($150)

Print
Open house brochures and flyers ($109)
Signboard ($90)
Title Search ($23)

Digital
Professional Photography & Floor Plans ($410.00)
Launch email & weekly email to database of buyers (FREE)

Optional Additions (price varies according to size and suburb)
Professional videography
Front Page on www.realestate.com.au
Property Staging


THE PIERS CRAWFORD DIFFERENCE

Piers has over a decade worth of experience in Real Estate, Property Development, Marketing and Property Management. Working as a Sales Director previously, he has great knowledge in handling all project marketing and overseeing millions of dollars worth of property transactions.  With his relentless enthusiasm, energy and vision he sets his goals high to build a successful business.

Piers is leading a dynamic and dedicated Sales and Property Management team, that is committed to the best customer service, providing a complete Real Estate Service with honesty, transparency and integrity as its corner stone.

When Piers is not working he will be in the surf, exercising or spending time with his family.

AWARDS

  • 2019/2020 - Premier Business Leader

  • 2018/2019 - Property Management Business Development Business of the Year - No. 2

  • 2018/2019 - Sales Growth Metro Office

  • 2018/2019 - Top Office - Settled Commission

  • 2019/2020 - Alan White Elite Property Management Business

  • 2018/2019 - Elite Business Leader

  • 2018/2019 - Alan White Elite Business Development Business

  • 2018/2019 - Elite Business Leader of Ray White Holland Park

  • 2018/2019 - Elite Performer

  • 2018 - $2 million in settled commission in their career

  • 2017/2018 - Premier Performer

  • 2017 - Elite Performer (AUS)

  • 2016 - Significant Settled Commission $1 million

  • 2016 - Elite Performer (AUS)

  • 2015 - Premier Member


RECENTLY SOLD BY PIERS CRAWFORD

31 Kneale Street, Holland Park West $1,300,000
32 Percival Tce, Holland Park $1,340,000
18 Buckland St, Holland Park West $1,615,000
6 Fry Street, Holland Park $815,500
250 Gallipoli Road, Carina Heights $895,000
29 Landor Street, Tarragindi $955,000
43 Bramston Street, Tarragindi $1,225,000
1/20 Drummond St, Greenslopes $456,000
11 Gower Street, Holland Park West $595,000
49 Harold Street, Holland Park $725,000
2/58 Crest St, Mount Gravatt $495,000
62 Harold St, Holland Park $840,000
18 Ridings Street, Sunnybank $11,000,000
16 Grenfell St, Mount Gravatt East $820,000
63 Steele St, Holland Park $640,000
12 Hamel Rd, Holland Park West $650,000
22 Oxley Drive, Holland Park $590,000
13 Vista Ave, Tarragindi $1,360,000


TESTIMONIALS

  • "We have undergone a subdivision of a Queenslander & the building of a new build house. This project has taken over 3 years and Piers has been with us all the way. He has a wonderfully personable (non-pushing) style, with incredible property development, suburb and real estate knowledge. At times, I would be concerned about the layout of the property and over capitalising - he would readily make himself available to guide me in my decisions. When it came to selling our first property (a hard sell being on a main road) he was able to get 3 bidders offering against each other and achieved our desired price (which was high for this main road). He will be selling our new house in the New Year and I have no doubt he’ll sell it for above market value. If you want to be in safe, professional hands, and not that of a ‘pushy, sales’ guy, I would highly recommend Piers."
    Shannon

  • "Piers presents as an honest and accountable agent which was demonstrated through his very personable approach when negotiating the terms to sell our property. This approach along with excellent advice on preparing the house for sale and market conditions ensured we were successful in selling the property in the shortest possible time-frame."

    Lisa & Neil

  • “Piers was a good adviser and did his best for us. We were kept up to date with progress regarding enquiries, and he went "the extra mile" on auction day."
    Ross & Marilyn

  • "Strong service culture throughout the 5 years dealing with him.”
    Lee & Veronica

  • "Piers was extremely professional and helpful. Very friendly and worked hard to get us the best price.”
    Caroline & Christian